More people than ever browse for products online, and homes are no exception. In a recent Canadian Real Estate Association study, 86.7% of consumers reported beginning their home-buying search on the Internet, while only 8% said they started with a realtor. The traditional way to sell a home, in which property information is marketed by conventional media to a relatively limited pool of consumers, is becoming obsolete.
Are you looking to harness the power of the Internet to more effectively promote your property? At Asima, we're listening, and we'd like to present our Digital Marketing service - a modern and intelligent solution that uses savvy online tools to maximize your property's exposure, and increase your chances of a quicker sale. By combining high-tech strategies with our traditional values of superior client service and corporate accountability, we fulfill our promise to you of creating a complete home-selling experience that achieves optimal results.
In traditional home marketing, buyers visit a website with multiple listings. Asima's My Property feature is a professionally designed website that puts your home in the spotlight. As your personalized online listing, this site features everything consumers need to know, including:
My Property puts your home on display all on its own and in the best light possible, allowing it to shine and get the attention it deserves.
Marketing One is an online marketing tool that provides valuable current information on the strategies Asima uses to promote your home. By using Marketing One, you can stay in the know about who is browsing your property listing, and which social media profiles and online ads are generating the most interest. Your Marketing One data will include:
Easy and constant access to accurate, up-to-date information on the marketing activity for your property will allow you to see first-hand the effectiveness of Asima's personalized Digital Marketing strategy.
Asima markets your home where it matters most - online, where potential buyers are. Your property listing can be strategically promoted on Facebook, Twitter, LinkedIn, Youtube, Craigslist, ZooCasa, Traders.ca, Google, eBay and other social media outlets.
Bringing all of the above services together is Asima Live, the hub of your personalized Digital Marketing strategy and your direct link to Asima. Asima Live is just that - live. This means you enjoy 'round-the-clock access to client support, appointment-booking service, and the most current results of your marketing solution. You get to stay in the loop and enjoy peace of mind that, even after your day is done, Asima is still working for you, promoting your property 24 hours a day.
Asima's comprehensive E-mail Marketing solution is your gateway to even greater exposure of your home among the listings of other realtors. Your property listing is delivered to local real estate sales representatives, along with important information such as the listing's launch date and agent and public open houses.
Agents and potential buyers learn about the features and highlights of your property by receiving a direct link to your personalized Asima My Property website. To help you see how your E-mail Marketing campaign is working for you, Asima captures live analytics from all e-mails that have been opened and clicked, which can be viewed through your Marketing One tool.
Asima excels at leveraging online technologies to more efficiently and effectively sell homes for its clients. Using a comprehensive range of services and tools, Asima's Digital Marketing department can promote your property in a targeted way across a variety of online channels, and identify and reach the most interested homebuyers. Your personalized Digital Marketing strategy will significantly boost your property's exposure, which can lead to a faster sale.
Enjoy the benefits of a customized promotional website for your property, along with a narrated video that showcases its benefits and features. Have your home widely promoted on the most relevant and popular social media websites. Access to up-to-the-minute tracking and analysis of your home's exposure and marketing results. You can even have your property listing shared with some of the top local realtors through an intensive e-mail marketing campaign. These are just some of the Digital Marketing strategies Asima uses to successfully market clients' homes.
Marketing your property directly to consumers will give it the exposure it needs and Digital tools are needed to accurately track and promote your listing. Customers who do not market their homes digitally lose a large percentage of the potential buying market and lengthen the time it takes to sell their home. With Asima you have finally found a Real Estate company that's reaching far and beyond its industry, providing unparalleled experience and results.
Asima Realty Ltd. – The Company you keep for Life
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